Tag Archives: Value Curve

Creating a new value curve

In today’s rapidly innovating markets it’s not enough to be just nimble & agile. As an incumbent or market leader you cannot expect that operational efficiency & excellence will allow you to out-compete your competitors. You need something more. You need a combination of thorough industry analysis, market re-segmentation and creating a new value curve where the existing one is being infringed upon by players from all directions.
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