Tag Archives: Strategy

Let there be Light

Light_InnovationA fifth of the world’s population lives without electricity and a billion more with unstable supply of energy. Close to 35% of the world live in darkness – even during the day. The lack of light has incredible negative effects on productivity and thereby directly results in a death spiral for the poor. The end result is that the poor continue to be poor. Yes, it’s bleak.
Read More …

Reverse Innovation and the role of Mobile

Reverse-innovationReverse Innovation was coined by Vijay Govindarajan and it’s a very powerful phenomenon. Its the kind of innovation that happens in emerging & poorer markets and the best of breed filter into the developed world. Reverse innovation stems from the needs of poorer masses in emerging & developing countries and has a profound effect on their lives. It can also have a significant influence on products and services in developed countries. India is a hotbed for innovation, more particularly for mobile innovation and there are lessons to be learned from market tested products that have touched the lives of millions, especially in BoP (Bottom of Pyramid) markets.
Read More …

A lesson about business model agility from India’s Amazon

FlipKart is India’s Amazon. Launched in 2007, Flipkart followed the Amazon growth curve initially. The founders are former Amazon employees and oddly enough the first book they sold was “Leaving Microsoft to change the world”. Flipkart is doing just that in the Indian market. The Indian market is challenging and has a plethora of problems that Flipkart has had to confront. Flipkart have not only navigated around these problems successfully but have also grown impressively in the past 5 years.
Read More …

Forget Generation Y

Generation_CI was recently reading a book about Fundamental Analysis. As I read through the e-book which was published sometime in 2009, I realized how outdated it was. The book was not outdated in terms of the actual methodology or academic content but the references to websites and resources were. Having worked in an industry that has been slow to embrace social media in general, I realized that information consumption as reflected in popular e-books were also outdated. This got me thinking about my own behavior and I realized I had to re-classify myself. I don’t know when it happened – but I’m no longer generation Y. I’m generation C. Coined by Nielsen, it is the generation that is constantly ‘Connected’.
Read More …

The Low Hanging Fruit – Social Media Sales

Social-Media-Sales-Low-Hanging-FruitI’m a big proponent of looking across industries when trying to innovate within one’s own industry. This applies not only to operational innovation but also to sales & marketing strategy. Looking across industries for new ideas opens your field of vision and makes you think about solutions which you previously thought were only applicable to that particular industry. For example, look how far Kaizen & Lean have come. They were a mainstay in manufacturing but now they can be applied across the services sectors especially in financial services. This brings me to social media which has been gaining acceptance in the investment management space, albeit at a snail’s pace. Nonetheless, I believe social media strategy is a must whether it’s to increase sales or generate brand awareness or re-position your firm differently.
Read More …