Tag Archives: Platform Leadership

Platform Leadership & Blackberry

Platform Leadership & Blackberry

Last week RIM rebranded themResearch in Motion CEO Thorsten Heins asselves. Research In Motion is now simply called Blackberry. This simplification of their name is a smart move. Its well aligned with Blackberry’s strategy (I’m assuming) of projecting a one product coherent image. However, is this enough? I watched part of the BB Conference on the Z10 and they certainly have a plethora of new features that brought about applause and the “Ooohs”. But features don’t win the game. So is Blackberry doomed? The bears seemed to think so when Blackberry’s shares plunged 12% after the BB conference. So what brought about this plunge (other than investor confidence)? I have my bets firmly placed on 2 facets – platform leadership and its associated eco-system.
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