Tag Archives: Mobile

Reverse Innovation and the role of Mobile

Reverse-innovationReverse Innovation was coined by Vijay Govindarajan and it’s a very powerful phenomenon. Its the kind of innovation that happens in emerging & poorer markets and the best of breed filter into the developed world. Reverse innovation stems from the needs of poorer masses in emerging & developing countries and has a profound effect on their lives. It can also have a significant influence on products and services in developed countries. India is a hotbed for innovation, more particularly for mobile innovation and there are lessons to be learned from market tested products that have touched the lives of millions, especially in BoP (Bottom of Pyramid) markets.
Read More …

Forget Generation Y

Generation_CI was recently reading a book about Fundamental Analysis. As I read through the e-book which was published sometime in 2009, I realized how outdated it was. The book was not outdated in terms of the actual methodology or academic content but the references to websites and resources were. Having worked in an industry that has been slow to embrace social media in general, I realized that information consumption as reflected in popular e-books were also outdated. This got me thinking about my own behavior and I realized I had to re-classify myself. I don’t know when it happened – but I’m no longer generation Y. I’m generation C. Coined by Nielsen, it is the generation that is constantly ‘Connected’.
Read More …

The Low Hanging Fruit – Social Media Sales

Social-Media-Sales-Low-Hanging-FruitI’m a big proponent of looking across industries when trying to innovate within one’s own industry. This applies not only to operational innovation but also to sales & marketing strategy. Looking across industries for new ideas opens your field of vision and makes you think about solutions which you previously thought were only applicable to that particular industry. For example, look how far Kaizen & Lean have come. They were a mainstay in manufacturing but now they can be applied across the services sectors especially in financial services. This brings me to social media which has been gaining acceptance in the investment management space, albeit at a snail’s pace. Nonetheless, I believe social media strategy is a must whether it’s to increase sales or generate brand awareness or re-position your firm differently.
Read More …

Platform Leadership & Blackberry

Platform Leadership & Blackberry

Last week RIM rebranded themResearch in Motion CEO Thorsten Heins asselves. Research In Motion is now simply called Blackberry. This simplification of their name is a smart move. Its well aligned with Blackberry’s strategy (I’m assuming) of projecting a one product coherent image. However, is this enough? I watched part of the BB Conference on the Z10 and they certainly have a plethora of new features that brought about applause and the “Ooohs”. But features don’t win the game. So is Blackberry doomed? The bears seemed to think so when Blackberry’s shares plunged 12% after the BB conference. So what brought about this plunge (other than investor confidence)? I have my bets firmly placed on 2 facets – platform leadership and its associated eco-system.
Read More …