Tag Archives: Investing

The Low Hanging Fruit – Social Media Sales

Social-Media-Sales-Low-Hanging-FruitI’m a big proponent of looking across industries when trying to innovate within one’s own industry. This applies not only to operational innovation but also to sales & marketing strategy. Looking across industries for new ideas opens your field of vision and makes you think about solutions which you previously thought were only applicable to that particular industry. For example, look how far Kaizen & Lean have come. They were a mainstay in manufacturing but now they can be applied across the services sectors especially in financial services. This brings me to social media which has been gaining acceptance in the investment management space, albeit at a snail’s pace. Nonetheless, I believe social media strategy is a must whether it’s to increase sales or generate brand awareness or re-position your firm differently.
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The Impact Investor Survey & Brighter Impact

The Impact Investor Survey & Brighter Impact

Brighter Impact is the name of our entrepreneurship venture a few of us started at IE Business School. The project focuses on bringing impact investment opportunities in the EM (Emerging Markets) to retail investors in the DM (Developed Markets) wrapped in a private equity model. Impact Investing is investing with a dual purpose. It’s a non-bifurcated method of investment that hopes to generate both social/environmental and financial returns. While charity and financial investments are binary, impact investment brings together as one the goals achieved by charities and financial investments. While still an emerging asset class, I believe it’s on an upward trajectory and the recent report by GIIN and J.P Morgan confirms that.

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