Tag Archives: Financial Services

The Low Hanging Fruit – Social Media Sales

Social-Media-Sales-Low-Hanging-FruitI’m a big proponent of looking across industries when trying to innovate within one’s own industry. This applies not only to operational innovation but also to sales & marketing strategy. Looking across industries for new ideas opens your field of vision and makes you think about solutions which you previously thought were only applicable to that particular industry. For example, look how far Kaizen & Lean have come. They were a mainstay in manufacturing but now they can be applied across the services sectors especially in financial services. This brings me to social media which has been gaining acceptance in the investment management space, albeit at a snail’s pace. Nonetheless, I believe social media strategy is a must whether it’s to increase sales or generate brand awareness or re-position your firm differently.
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