Tag Archives: Blue Ocean Strategy

Hyperloop – The economics make it unfeasible

Hyperloop - Elon Musk SpaceXElon Musk is a pioneer – first with Paypal, then Tesla and SpaceX and Hyperloop is his new concept to make transportation efficient. Hyperloop is the word making the rounds on various news websites, blogs and twitterverse. Some have heralded Hyperloop as the next great invention and the general buzz seems focused on re-thinking and re-inventing the traditional transport model. However, I see things a little differently.  The Hyperloop model sounds exciting but I just don’t think it’s feasible from an investment perspective.
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Judo Business Strategy

judoI’ve been exposed to various business strategies employed by big businesses. They range from head-on battles like price wars to buy outs and hiring the competitors’ management teams. While these strategies might work for incumbents, a new player entering an established market cannot opt for any of the battles mentioned above – quite simply they just don’t have the financial clout to do so. However, there is a way the smaller players can make a dent and create market share for themselves – by employing the Judo strategy.

What is the Judo strategy? In a nutshell it uses the incumbents’ size and position against itself to carve out a niche for itself. This can be done by creating a new value curve, finding a blue ocean all while being nimble and agile.  By operating “under the radar” you can quite easily go unnoticed, lap up market share before the behemoths of the industry realize what happened. So how does it work?
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Creating a new value curve

In today’s rapidly innovating markets it’s not enough to be just nimble & agile. As an incumbent or market leader you cannot expect that operational efficiency & excellence will allow you to out-compete your competitors. You need something more. You need a combination of thorough industry analysis, market re-segmentation and creating a new value curve where the existing one is being infringed upon by players from all directions.
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