Category Archives: Strategy

Seva 360 – A new health exchange in India

seva360LogoA company that pops up over and over again on my website is Sevamob. Its a fantastic organization that has used innovative mobile technology to bring healthcare and other advisory services (farming, animal husbandry etc.) to the masses in North East India. Sevamob recently launched a new service and product. Its similar to services here in the US ala Zocdoc and its competitors (TopDoc, Clinic Book etc.). So what’s  Seva 360 all about and what can it offer as a product and a service?
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Competitive Advantage from the Bottom of the Pyramid

lg_electronics_logo_2486In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models.
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Competitive Advantage from the bottom of the pyramid

A few weeks ago I had written an article for Leader Lab on companies gaining competitive advantages by employing strategies gained from focusing on the bottom of the pyramid markets. Below is the direct link to the article. Enjoy!

http://ldrlb.co/2013/09/competitive-advantage-from-the-bottom-of-the-pyramid/

Let there be Light

Light_InnovationA fifth of the world’s population lives without electricity and a billion more with unstable supply of energy. Close to 35% of the world live in darkness – even during the day. The lack of light has incredible negative effects on productivity and thereby directly results in a death spiral for the poor. The end result is that the poor continue to be poor. Yes, it’s bleak.
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Reverse Innovation and the role of Mobile

Reverse-innovationReverse Innovation was coined by Vijay Govindarajan and it’s a very powerful phenomenon. Its the kind of innovation that happens in emerging & poorer markets and the best of breed filter into the developed world. Reverse innovation stems from the needs of poorer masses in emerging & developing countries and has a profound effect on their lives. It can also have a significant influence on products and services in developed countries. India is a hotbed for innovation, more particularly for mobile innovation and there are lessons to be learned from market tested products that have touched the lives of millions, especially in BoP (Bottom of Pyramid) markets.
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