Category Archives: Social Media

Don’t write a business plan for your new start-up

It’s been a few months since I’ve written on this blog. Apologies. The objective is to be more pro-active going forward. I hope to share with you my thoughts and key insights as I go about developing Snacky – a passion project of mine for the past 2 – 3 months. Snacky – an iOS app. aims to fundamentally alter how we search for restaurants and bars today. It is visual, it is based on your social circle, it’s easy on the eyes and effortless in terms of usability. It’s set to pilot in NYC in the next 4 – 6 weeks.  Going forward, I will share useful material and lessons learned from application development complexities to customer development.

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Apple & Beats by Dre – The Synergies

beats-by-dr.-dre-logo-448x298The stories are abound this week. Apple to acquire Beats by Dre. Dre to become the first billionaire hip-hop Moghul. Overpriced valuation, right valuation, Apple is only interested in the hardware, Apple wants to augment its iTunes with a new service etc. Without delving deeper into the valuation or financial synergies – which I cannot comment upon since Beats is private, the strategy as to why Apple is acquiring Beats is quite clear to me. Its 2 fold – acquire an extremely popular hardware maker with capacity to scale while bringing in some much needed “youth” to its iTunes offering.
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Competitive Advantage from the Bottom of the Pyramid

lg_electronics_logo_2486In a world where global competition is absolute, companies are looking at new ways to gain sustained competitive advantages. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models.
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A lesson about business model agility from India’s Amazon

FlipKart is India’s Amazon. Launched in 2007, Flipkart followed the Amazon growth curve initially. The founders are former Amazon employees and oddly enough the first book they sold was “Leaving Microsoft to change the world”. Flipkart is doing just that in the Indian market. The Indian market is challenging and has a plethora of problems that Flipkart has had to confront. Flipkart have not only navigated around these problems successfully but have also grown impressively in the past 5 years.
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Facebook and Mobile Advertising – Part 2

3 months ago, I had written a post about Facebook Home and the potential of mobile advertising. I asserted that FB had the right strategy especially in terms of growing and not necessarily paying attention to satisfy investors. FB’s strategy is paying off. The additional spending in R&D focused on mobile advertising and user growth is paying “dividends”.
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