Category Archives: Product Strategy

Don’t write a business plan for your new start-up

It’s been a few months since I’ve written on this blog. Apologies. The objective is to be more pro-active going forward. I hope to share with you my thoughts and key insights as I go about developing Snacky – a passion project of mine for the past 2 – 3 months. Snacky – an iOS app. aims to fundamentally alter how we search for restaurants and bars today. It is visual, it is based on your social circle, it’s easy on the eyes and effortless in terms of usability. It’s set to pilot in NYC in the next 4 – 6 weeks.  Going forward, I will share useful material and lessons learned from application development complexities to customer development.

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Platform Strategy and User Personas

When building a new platform that focuses on a supply – demand model, its important to focus on an initial hypothesized set of users grouped by similar characteristics, behaviors and goals. Focusing on a set of users for the MVP – Minimum Viable Platform is crucial in cornering a subset of the market and gaining traction progressively by horizontally expanding into complementary user groups.
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