Monthly Archives: May 2014

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Apple & Beats by Dre – The Synergies

beats-by-dr.-dre-logo-448x298The stories are abound this week. Apple to acquire Beats by Dre. Dre to become the first billionaire hip-hop Moghul. Overpriced valuation, right valuation, Apple is only interested in the hardware, Apple wants to augment its iTunes with a new service etc. Without delving deeper into the valuation or financial synergies – which I cannot comment upon since Beats is private, the strategy as to why Apple is acquiring Beats is quite clear to me. Its 2 fold – acquire an extremely popular hardware maker with capacity to scale while bringing in some much needed “youth” to its iTunes offering.
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