Monthly Archives: May 2013

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Seth Godin & Backwards – A wisdom video

Seth_GodinI recently watched a talk by Seth Godin who talks about finding your audience and breaking out of the mundane routines. My wife who runs the popular blog LifeInSketch went to the talk and recommended it to me. Hosted by Creative Mornings at the New School in Manhattan the speaker that morning was the ever green Seth Godin. I had read Godin’s book “Permission Marketing” way back in 2000. Ever since, I had stopped following the author. However, when I came across this video by Creative Mornings,  I had to share.
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Cloud, Sofas & Economies of Scale

gotcouchAdobe recently announced its moving all its “boxed” software to the cloud under a subscription service. Some analysts claim that this is due to changing customer tastes. However, there is a stronger underlying reason. It’s to exploit economies of scale via the cloud, reduce costs and increase direct margins from product delivery. The decision might seem risky but it makes absolute sense. The only other facet of concern might be when reporting revenues. GAAP rules mean that Adobe will have to change from transaction based revenue – i.e. one time revenues need to be booked gradually. This deference in revenues will mean depressed earnings when the switchover happens.
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